INSPIRATION
The WNBA used “We Got Next” to launch the league in 1997. 26 years later, we’ll use the same idea- “we got next” is a term used in pickup basketball referring to taking the next game. Now, we’re focusing on the stars that will shape this next-gen of both WNBA players and fans.
OUR TIME
The W’s new stars are exciting, authentic, and unapologetically themselves. They rep their cities and their schools and are bringing that to wherever the league takes them. Just like WNBA stars of past and present, they’re making a name for themselves and proving why “she got next” is so important.